新媒体在中国发展迅猛,形态日益丰富,社会影响越发深刻。iPad的问世为传统媒体的数字化转型搭建了一个新的发展平台。许多媒体开发了适用于iPad的应用软件,报业也展开了积极的尝试,推出报纸的iPad版,希望这一新形态能为报业开拓新的发展空间。有些报纸iPad版已趋于成熟,本文通过对典型个案的深入分析,探讨iPad在报业发展中的应用与走向。 The new media has been developing rapidly in China, becoming more and more rich in shape and more profoundly affected by society. The advent of the iPad for the digital transformation of traditional media set up a new platform for the development. Many media developed for the iPad application software, the newspaper also launched a positive attempt to launch the iPad version of the newspaper, I hope this new form can open up new space for the newspaper development. Some newspapers iPad version has matured, this article through in-depth analysis of typical cases, to explore the application of iPad in newspaper development and trends.