今年，机械工业部开展了树名牌，创名牌．争创明星企业的活动。国内许多骨干企业一方面根据相关的要求继续改进．一方面积极参与此活动。由此，我们对名牌开始了深深的思考。名牌到底意味着什么？在市场经济中，名牌是企业竞争取胜的法宝，是经济发展的必然产物。名牌是企业的 This year, the Ministry of Machinery Industry launched a tree brand name and created a brand name. Striving for the activities of star companies. Many domestic backbone enterprises continue to improve based on relevant requirements. Actively participate in this activity on the one hand. As a result, we began to think deeply about brand names. What does a brand name really mean? In the market economy, brand names are the magic weapon for corporate competition to win, and are the inevitable result of economic development. Brand name is corporate