中秋节是中国人的传统佳节,人们往往用月饼这一东西来作为维系自己和他人情感的一个纽带。因此人们常常以月饼来象征着一些关于团圆的美好愿望。同时,当今世界越来越多的消费者不仅仅注重的是月饼本身,同时还希望自己的月饼更加的好看。就包装设计而言,他属于一种传统文化的载体,起着传承和传播特色文化的重要作用。所以如何正确的理解传统文化在包装设计中的作用,对于月饼的推销是至关重要的。同时对于我国的包装设计能否走向国际是至关重要的。 Mid-Autumn Festival is a traditional Chinese festival. People often use the moon cake as a link to maintain their feelings with others. Therefore, people often use moon cakes to symbolize some beautiful wishes about reunification. At the same time, more and more consumers in today’s world not only pay attention to the moon cakes themselves, but also hope that their cakes are more attractive. As far as packaging design is concerned, he belongs to a carrier of traditional culture and plays an important role in the transmission and inheritance of distinctive culture. So how to correctly understand the traditional culture in packaging design, the promotion of moon cakes is crucial. At the same time for our country’s packaging design can go international is crucial.