“进入一个全新的市场,‘投资’是必不可少的,‘回报率’当然也是必须考虑的问题。然而,雷诺在中国市场致力于长期投资,中长期来看回报率不用担心。而短期而言,这个项目正处在投入期,回报的问题还不用太多考虑。”在第十四届北京车型开幕首日,雷诺汽车销售与市场营销执行副总裁蒂埃里·科什卡斯(Thierry Koskas),面对“如何平衡盈利和品牌建设的关系”这个问题时,做出了如上表述。从车展 “Into a new market, ” investment “is of course the issue must be considered.However, Renault committed to long-term investment in the Chinese market, in the long run, do not worry about the rate of return.The short-term In terms of this project is in the investment period, the issue of return not too much consideration. ”In the first day of the fourteenth Beijing car opening ceremony, Reynolds automotive sales and marketing executive vice president Thierry Koscius (Thierry Koskas), in the face of “how to balance the relationship between profitability and brand building,” the issue, made the above statement. From the car show