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香港一家大商场的总经理经常在商场里跟在一些家庭主妇的身后,待家庭主妇随手仍下废纸条,就把它们拣起来。人们一直不理解他这一举动,总认为他怪怪的。有人甚至认为他是一种变态行为。原来,香港的家庭主妇们喜欢一次性采购大量物品回家,由于怕忘记,不少主妇都习惯于出门前把所要买的东西写在一张纸条上,而且一般都按照需要的迫切程度和重要程度写出来,买完东西后,就会随手把纸条扔掉或丢进垃圾桶。为了收集这一特殊而有效的信息,商场总经理又怕泄露出去,不想派别人去收集,就经常自己拣这些废纸条。总经理把废纸条收集后,进行归类整理,知道香港的家庭需要什么样的商品,而且还知道需要的数量和消化周期, 当然,还有其他很多重要商业信息。总经理据此采取进货策略和具体的营销方式。比如,什么样的商品该摆在什么位置,才最有利于主妇们购买。最平凡的事,往往就是最不平凡的。
The general manager of a Hong Kong shopping mall often follows some housewives in shopping malls and picks up housewives as they keep the scrap of paper. People always do not understand him this move, always think he strange. Some people even think he is a perverted behavior. It turned out that Hong Kong housewives like to buy a large number of items at a time to go home, for fear of forgetting, many housewives are accustomed to go out before the things they want to buy written in a note, and are generally in accordance with the urgency of the need and Write out the degree of importance, after buying things, they will readily throw away the paper note or thrown into the trash. In order to collect this special and effective information, the general manager of shopping centers afraid to leak out, do not want to send others to collect, they often choose their own waste paper. The general manager collects the waste papers, sorts them, knows what kind of products the families in Hong Kong need, and knows the quantity and digestion period needed. Of course, there are many other important business messages. General manager accordingly to purchase strategy and specific marketing methods. For example, what kind of goods should be placed in what position, the most conducive to the purchase of housewives. The most ordinary things are often the most extraordinary.