时下国内一些网站打出的电子商务的口号显然有悖于电子商务的真实内涵,所谓的“网上商店”仅仅把销售一环与网络挂上钩,把电子商务与网络购物等同起来,使电子商务成了和电视购物差不多的样式。亚马逊书店先前的成功并不全在于它在网上买书,而是在于其遍布全球的销售网络、销售规模和销售方式。而使亚马逊陷入目前困境的主要原因,是其内部管理和基础设施建设无法与迅速膨胀的需求相匹配,这就 The slogan of e-commerce played by some domestic websites is obviously confined to the true connotation of e-commerce. The so-called “online store” merely links the sales cycle with the Internet, equating e-commerce with online shopping, making e-commerce a reality. The same style as TV shopping. The previous success of the Amazon bookstore was not entirely because it bought books online, but because of its global sales network, sales scale, and sales methods. The main reason why Amazon was caught in the current predicament is that its internal management and infrastructure construction cannot match the rapidly expanding demand.