论文部分内容阅读
一般说来,名称仅仅是个代号,只起到将此事物与彼事物区别开来的作用。但药品的命名似乎不尽如此。它除了要具有区别“彼”与“此”这个最基本的功能外,还应表现出“鲜明的主旨”“确定的内涵”:或与药效功能联系起来,或与其产品成分联系起来,使人一听其名,就知其义。例如:“痰咳净”“速效感冒丸”。然而,也有命名不很讲究的。像哈尔滨制药六厂请宋丹丹等名人做的几种药品广告,名字就很不地道。
In general, the name is just a code, only play a role in distinguishing this from other things. But the name of the drug does not seem to do that. In addition to having the most basic function of distinguishing between “he” and “this”, it should also exhibit a “clear theme” and a “definite connotation”: either linked to the efficacy function or linked to its product composition so that When people listen to their names, they know righteousness. For example: “sputum cough net” “quick cold pill.” However, there are names that are not very specific. Like Harbin Pharmaceutical Co., Ltd., please dozens of celebrities such as Song Dandan do several drug ads, the name is very authentic.