这是一组商业服装拍摄,主要是作为品牌形象片来使用。筹备之初,客户就给了我两个字的要求:复古。其实就现在的商业片大环境而言,街拍形式越来越多,拍摄手法和画面所追求的气质也越来越生活化,这确实是大趋势。但另一方面,这种富有戏剧感、更加凝练的影像形式也仍然有其不可忽视的重要地位。当然我还是很喜欢讲故事的拍摄方式,更富有戏剧感,比较注重情绪和情感的表现,或者是以记录的方式拍摄,呈现带有人文色彩的影像内涵。事实上就服装片来说,我觉得把人物性格和环境氛围融入拍摄是最重要的地方,这样才可以成就有个性且鲜活、生动的画面,同时更好地体现服装本身的性格。应该说,情绪无所不在,也无所在。要在照片上表现出情绪,需要找到恰当的影像呈现方式,把人物和创作者的情绪倾向由内向外释放出来。 This is a group of commercial clothing shooting, mainly as a brand image to use. At the beginning of preparation, the client gave me two words: retro. In fact, the current commercial environment, the street shot more and more forms, shooting techniques and the image of the pursuit of temperament more and more life, this is indeed a general trend. On the other hand, this rich and dramatic imagery still has its important position that can not be ignored. Of course, I still like to tell the story of the filming style, more sense of drama, pay more attention to the performance of emotions and emotions, or recorded by way of recording, showing a humanistic image connotation. In fact, for the clothing film, I think it is the most important place to take the characters and the atmosphere into the shooting, so as to achieve a personalized, vivid and vivid picture, and better reflect the character of the costume itself. It should be said that emotions everywhere, there is no place. To show emotions in your photos, you need to find the right way to present the images and release the emotions of the characters and creators from the inside out.