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云媒资是当今传媒界正在建设或将要建设的“云媒资库”的内容部分。云媒资不但应用于媒体内网,同时也可发布于外网;它不仅面向媒体从业人员,也可面向社会,面向全体网民。与传统媒资相比,云媒资的存储载体、使用群体、获取方式都发生了巨大变化。因应这些变化,云媒资的生产需要融入新闻传播的市场理念、时效理念、原创理念等,编辑处理上要重视提升检索和观看体验,要满足外网用户微阅读、多视角、网络语等方面的需求。
Cloud media is the content part of the cloud media library under construction or to be built by the media today. Cloud media not only used in the media network, but also can be posted outside the network; it is not only for media practitioners, but also for the community, for all Internet users. Compared with the traditional media, cloud media storage media, the use of groups, acquisition methods have undergone tremendous changes. In response to these changes, the production of cloud media needs to be integrated into the market concept of news media, the concept of timeliness and original ideas. The editorial departments should attach importance to improving the search and viewing experience, and must satisfy the users’ micro-reading, multi-perspectives and online languages. The demand.