近一时期,知识产权官司热异峰突起,大有进一步升温的趋势。而在许多企业的公关部门中,都没有对“知识产权”引起高度重视,这不能不说是一个“公关误区”。知识产权,指公民、法人对自己的创造性的智力成果依法享有的民事权利。知识产权的范围很广泛,在经济领域主要有发明权、专利权和商 In the recent period, intellectual property lawsuits have risen to different heights, and there has been a trend of further warming. In many companies’ public relations departments, they have not attached great importance to “intellectual property rights”. This cannot but be said to be a “public misunderstanding.” Intellectual property rights refer to the civil rights enjoyed by citizens and legal persons in accordance with their own creative intellectual achievements. The scope of intellectual property rights is very extensive. In the economic field, there are mainly invention rights, patent rights and business