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约瑟夫·奈是“软实力”理论的创立者和集大成者。其“软实力”理论对我国当前加强意识形态建设具有重要的启示意义,主要表现在四个方面:意识形态发挥作用的机制应是吸引力;不能淡化或忽视意识形态,它的作用将越来越大;意识形态建设不能盲目寄望于“硬实力”的提升;要正视民间思想的多元化,善于引导舆情使之与国家的目标一致。
Joseph Nye is the founder and master of “soft power” theory. Its theory of “soft power” has important enlightenment significance for our country to strengthen ideological construction at present. It mainly displays in four aspects: the mechanism of which ideology plays a role should be attractive; the ideology should not be diluted or neglected, and its role will be More and more; ideological construction can not blindly hope for the promotion of “hard power”; we should face up to the diversification of folk thinking and be good at guiding public opinion to make it consistent with the national goal.