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本文在大湄公河次区域旅游开发合作的基础上,选择云南和越南之间的国际旅游合作作为研究切入点,通过对两地旅游资源特征、要素的分析,依照“优势互补、优势叠加”的原则,提出了滇越国际旅游合作的品牌共建机制,试图通过对两地优势资源的整合,打造区域旅游大品牌,从整体上提升滇越区域国际旅游形象,促进客源流动,提高滇越国际旅游区域在东南亚乃至世界范围的品牌影响力。
Based on the cooperation in tourism development in Greater Mekong Sub-region, this paper chooses the international tourism cooperation between Yunnan and Vietnam as the research entry point. Through the analysis of the characteristics and elements of the tourism resources in both places, according to the principle of “complement each other’s advantages and superpose them” The author proposes the co-establishment mechanism of international cooperation in tourism between Yunnan and Vietnam. In an attempt to build a big regional tourism brand by integrating the advantageous resources between the two places, it tries to enhance the international tourism image in the Yunnan and Vietnam regions as a whole, More international tourism area in Southeast Asia and the world brand influence.