北京奥运会开幕在即,围绕奥运展开的营销活动也是如火如荼。除了长城葡萄酒、燕京啤酒和青岛啤酒之外,好像别的酒水品牌并没有针对本次奥运盛会进行相应的营销传播活动。近在咫尺的奥运营销,众多的酒水品牌应陔如何看待和面对,将是本文的关注焦点,希望通过一些尝试性的探索来提升国内酒水品牌的营销传播敏感度,借以抛砖引玉。 As Beijing Olympic Games opens around the corner, marketing activities around the Olympic Games are also in full swing. In addition to the Great Wall Wine, Yanjing Beer and Tsingtao Brewery, it seems that other wine brands did not conduct corresponding marketing activities for the Olympic Games. Close proximity to the Olympic marketing, a large number of drinks brand should be how to deal with and face, this article will be the focus of this article, hope that through some tentative exploration to enhance the sensitivity of domestic wine brand marketing communication, in order to initiate.