动画产业被认为是文化产业中产业链涉及的范围最广、可持续性最长的链条。主要由前期策划和调研,中期创作和传播,后期衍生产品的营销和推广等三大部分组成。丰富的动画形象衍生出来形形色色的产品是整个动画产业链的终端,也为动画产业在经济上发挥着巨大的商业价值,成为利益最大的金色环节。可见动画衍生品的推出能够保证动画产业资金链的良好运作,对动画产业乃至中国经济的发展起着至关重要的作用。 Animation industry is considered to be the most extensive and sustainable chain covered by the industrial chain in the cultural industry. Mainly by the pre-planning and research, mid-term creation and dissemination, marketing and promotion of derivative products in three major components. Rich animation images derived from a variety of products is the terminal of the animation industry chain, but also for the animation industry in the economy to play a huge commercial value, become the most golden link. It can be seen that the introduction of animation derivatives can ensure the good operation of the animation industry funding chain and play a crucial role in the animation industry and even the development of China’s economy.