海报设计过程中,意境是艺术作品所要达到的最高艺术境界,它反映了人们内心的思想情感和对客观事物的追求。鉴于此,本文以意境为中心点,从图形、色彩、文字三方面出发,对海报设计中的意境营造进行了深入剖析,以期帮助海报设计者提高自身海报设计能力。 In the process of poster design, artistic conception is the highest artistic realm to be reached by artistic works, which reflects people’s inner thoughts and feelings and the pursuit of objective things. In view of this, this article takes the artistic conception as the central point, analyzes the conception construction in the poster design from the aspects of graphics, color and writing in order to help the poster designers improve their posters design ability.