顺理成章一个国门大开的时代,外国一些广告思潮和广告作品纷纷涌进我国。这个时期,许多人对国外的东西模仿照搬,几乎像在移植“洋样板戏”,一时间很是热闹。作为吸收境外文化的初始阶段,这可能是难以避免的,也不应苛求;但从长远来看,一个人也好,一个民族也好,不能以模仿代替创造,不能 Naturally a time when a country opened, some foreign advertising ideas and advertising works have poured into our country. During this period, many people imitate what is going on overseas, almost as if they were transplanted in the “Western model opera” and were very hilarious at one time. As an initial stage of absorbing foreign cultures, this may be unavoidable and should not be exaggerated. However, in the long run, one person, one nation can not be created by imitation instead of