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柯达(中国)公司北方区经理杨亦农以前,中国消费者如果买胶卷,要跑很远的路,到大商场的照相柜台买胶卷。冲印也要费很长时间,而且最后冲印的质量很难保证。现在情况有很大的改变,我们遍布全国近6000多家柯达快速彩色点的任何一家都可以提供满意的冲洗服务,这个变化非常大。柯达是如何做到今天,在中国市场上取得这样的成就的呢?柯达进入中国市场后,首先从改变自身的方法入手,经过几十年的发展过程,在中国拥有26个联络办事
Before Yang Yinong, the manager of Kodak (China)’s northern region, Chinese consumers would have to travel a long way to buy film, and buy film at the photo booths of large shopping malls. Printing also takes a long time, and the quality of the final print is difficult to guarantee. Now the situation has changed a lot. Our nearly 6,000 Kodak fast color points across the country can provide satisfactory flushing services. This change is very large. How did Kodak achieve this success in the Chinese market? After Kodak entered the Chinese market, it first started by changing its own methods. After decades of development, Kodak had 26 liaison offices in China.