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环境分析2015年,中国饮料市场的总销售额为6734亿元,2011年至2015年复合年增长率为12.6%。据估计,2017年,中国饮料行业的市场规模将增长至8290亿元。近年来,由于中国经济的持续发展及消费者消费能力的增强,饮料市场的增长及需求保持相对强劲。市场上不断推出新型饮料产品及新颖的行业趋势有助于支持过去十年饮料行业的增长。尤其是三四线城市的饮料市场,与一二线城市生活的典型居民不同,三四线城市及农村地区居民因经济活动较少而往往拥有较低的
Environmental Analysis In 2015, the total sales of beverage market in China was 673.4 billion yuan, with a CAGR of 12.6% from 2011 to 2015. It is estimated that in 2017, the market size of China’s beverage industry will grow to 829 billion yuan. In recent years, due to the sustained economic development in China and the increase in consumer spending power, the growth and demand in the beverage market have remained relatively strong. The continuous introduction of new beverage products and novel industry trends in the market will help to support the beverage industry’s growth over the past decade. In particular, in the third and fourth tier cities, the beverage market is different from the typical residents living in first-tier and second-tier cities. People in third- and fourth-tier cities and rural areas tend to have lower rates of economic activity