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编者按:中国加入WTO即将成为现实。如何利用中国加入WTO的有利时机更好地进入和开拓中田市场,已成为各国企业界普遍关注的问题。为此,中国市场学会与ICM国际会议集团,于10月26—27日在上海联合召开了高层次的“21世纪中国市场营销峰会”。与会的120余位代表主要来自国外的企业,其中不乏国际上著名的和有代表性的大企业。诺基亚、宝洁、戴尔、雅虎、盖洛普、上海家化等十几家著名企业在会上介绍了他们开拓中圆市场的成功经验。向欣、张经两位政府市场主管部门的领导和著名的市场学专家王方华教授,也应邀在会上作了演讲。限于篇幅我们只能把向欣和张经两位司长的演讲内容整理后加以刊登,供大家参考。
Editor’s Note: China’s accession to the WTO is about to become a reality. How to make use of the favorable opportunity of China’s accession to the WTO to better enter and open up the market for Nakata has become a widespread concern of business circles in various countries. To this end, the China Market Association and the ICM International Conference Group, jointly held a high-level “21st Century China Marketing Summit” in Shanghai on October 26-27. More than 120 delegates attended mainly from foreign enterprises, many of whom are internationally famous and representative large enterprises. Nokia, Procter & Gamble, Dell, Yahoo, Gallup, Shanghai Jahwa, etc. More than a dozen well-known enterprises introduced their successful experiences in developing the China Central Circular Market. Xiang Xin, Zhang Jing two government departments in charge of market leadership and well-known expert Wang Fanghua market experts, also invited to give a speech at the meeting. Due to space limitations, we can only publish the speeches of the two directors Xiang Xin and Zhang Jing for posting for your reference.