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中国真正意义上的贺岁电影是从1997年的《甲方乙方》开始的,当时冯小刚拍摄的这部情节简单的《甲方乙方》创造了3600万元的票房收入,可谓名利双收。中国的贺岁电影是献给中国电影商业化运作的一个特大的礼物。“尽管现在看当时的贺岁电影,还只是小作坊的感觉,但毕竟是一个良好的开端,没有当时的涓涓细流,就没有现在的江河湖海。”一位业内人士说。经历了十几年的发展,中国的贺岁电影市场从当年不到1亿元的规模,发展到2013年估计超过40亿元的规模,这是一个巨大的飞跃。然而市场虽大,竞争也异常激烈。就拿2013年贺岁电影市场来说,从2012年12月到春节前这段时间,大概会有超过40
The true New Year movie in China started from “Party A and Party B” in 1997 when Feng Xiaogang’s simple episode “Party A and Party B” created a box office revenue of 36 million yuan, which is fame and fortune. Chinese New Year movie is a special gift dedicated to the commercialization of Chinese films. “Although watching the New Year’s movie now is still a small workshop feeling, it is a good start, after all, without the trickle of the time, there is no current rivers and lakes. ” An industry source said. After more than a decade of development, China’s Lunar New Year movie market has grown from less than 100 million yuan in that year to more than 4 billion yuan in 2013, a tremendous leap forward. However, the market is huge and competition is fierce. Take the 2013 Lunar New Year movie market, from December 2012 to the Spring Festival this period, there will probably be more than 40