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2002年我公司外销乐器2500万美元,其中吉他类约合1537.2万美元,比2001年增加40％;但提琴类仅285.2万美元,比2001年同期减少了20％,下降速度堪忧。分析具体原因,可能由以下几个方面的因素造成:1.开发市场不力。有的市场产品没有打进去,如明知俄罗斯市场很好,可由于路途遥远,交通不便,语言交流困难,始终没有得到很好的开发。2.竞争激烈,丧失市场。如美国市场、欧洲市场原是我们公司传统市场,
In 2002, our company exported 25 million U.S. dollars of musical instruments, of which the guitar category was about 15,372,000 U.S. dollars, an increase of 40% over 2001; however, the total number of the violins was only 2.852 million U.S. dollars, a decrease of 20% over the same period of 2001. Analysis of specific reasons, may be caused by the following factors: 1. Development of the market is not strong. Some products have not scored in the market, such as knowing that the Russian market is very good, but due to the long distances, inconvenient transportation, language exchange difficulties, has not been well developed. 2. Fierce competition, loss of the market. Such as the United States market, the European market was originally our traditional market,