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新媒体技术的普及和广泛应用,使大学生获取信息和交流信息的方式日益多样化,大学生作为新媒体的主要使用者,思想行为不可避免地受到新媒体的影响。创新、合理、有效地运用新媒体开展思想政治教育工作是当下高校思想政治教育工作面临的一个重要课题。
The popularization and extensive application of new media technologies make college students gain more and more information and exchange information. As the main users of new media, college students are inevitably influenced by new media. Innovative, rational and effective use of new media to carry out ideological and political education is the current college ideological and political education is an important issue.