经过30多年的改革开放,中国市场总规模扩大了70倍,从早期日本家电品牌,到后来的欧美品牌,再到日益壮大的民族品牌,以及近年来兴起的山寨品牌,中国市场形成了一个多层次、多来源的品牌格局。中国品牌,特别是民族品牌需要有前瞻性,不断缩小与国际品牌在产品基础和品牌文化内涵上的差距。 After more than 30 years of reform and opening up, the total size of the Chinese market has expanded 70 times. From the early Japanese home appliance brands to the later European and American brands to the growing national brands and the cottage brands that have emerged in recent years, the Chinese market has formed more than one Level, multi-source brand structure. Chinese brands, especially national brands, need to be forward-looking and keep narrowing the gap with international brands on the product base and brand culture connotation.