促销的第一步就是策划,是促销方案设计,一旦设计出了问题,那就会像 S 品牌一样出力不讨好。如何在节日这种促销拥挤的环境中谋取良好的促销效果?商超作为促销的主战场,我们又如何能在商超做一次完美的促销? 要想让每次促销活动都收到预期的效果,完美的促销设计就是保障。完美的商超促销设计必须考虑以下三点:一、变被动为主动,将促销列入工作计划,有步骤地实施失败的促销:在我做沃尔玛的采购经理期间,最头痛的就是供应商不能及时地向我申报促销计划,很多次的促销都是我硬逼出来的。仓促上阵的促销效果不好,供应商也觉得入 The first step is to promote marketing planning is a promotional program design, once the design of the problem, it will be like S brand not thankless. How to foster a good promotional effect in the holiday crowded environment? As the main battleground of supermarkets, how can we do the perfect promotion in the supermarkets? To make every promotion receive the expected effect , The perfect promotional design is to protect. The perfect super-promotions design must consider the following three points: First, change from passive to active, the promotion included in the work plan, step by step to implement failed promotions: During my Wal-Mart’s purchasing manager, the most troublesome is that suppliers can not In a timely manner to declare my promotion plan, many times the promotion is that I forced out. Rush rush sales promotion is not good, suppliers also feel into