Dann的旅游语言理论提出四个视角,即真实感视角、陌生感视角、游戏感视角和冲突感视角。本文从该理论出发,以著名旅游城市秦皇岛为例,对旅游城市的英语软环境进行了深入的分析,根据分析结果提出了相关的建设性意见。近年来,随着中国的国际化,越来越多的外国游客选择中国作为旅游目的地,众多的国内城市也将旅游业作为城市经济的重要来源。为了提升旅游产业发展,旅游城市将改革重点放在软环境建设上,包括政策、法律法规、监管机制等等。其中语言软环境的积极作用却往往被忽视。Dann将旅游语言定义 Dann’s theory of tourism linguistics proposes four perspectives, that is, the sense of reality, the perspective of strangeness, the sense of game and the perspective of conflict. Based on this theory, taking Qinhuangdao, a famous tourist city, as an example, this paper analyzes the English soft environment of tourist cities in depth and puts forward relevant constructive suggestions based on the analysis results. In recent years, with the internationalization of China, more and more foreign tourists choose China as a tourist destination. Many domestic cities also regard tourism as an important source of urban economy. In order to enhance the development of tourism industry, tourism cities will focus on the reform of soft environment construction, including policies, laws and regulations, regulatory mechanisms and so on. The positive role of language soft environment is often overlooked. Dann defines the language of travel