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目前,非正式科学教育越来越受到世界各国的重视,其中影响最大的是科学教育类电视节目(简称科教类电视节目)。我国的科教类电视节目的制作正在兴起,但是与发达国家成熟的科教电视节目相比,仍存在着较大的差距。本文采取比较研究的方法,就中、美两国在科学教育类电视节目在播出、收视率、题材选择、内容编排、表现形式和效果评估等方面展开研究,分析其差距形成的原因和美国一些优秀科学类电视节目成功的因素,并以此作为参考,为我国的科教类电视节目的发展提出一些参考建议。
At present, informal science education is getting more and more attention from all countries in the world. The most influential one is science and education television programs (science and education TV programs). The production of science and education television programs in our country is on the rise. However, compared with the mature science and education television programs of developed countries, there is still a big gap. This article takes a comparative approach to study the causes of the disparity between China and the United States in the aspects of broadcast, ratings, subject matter selection, content arrangement, manifestations and effect evaluation of science and education television programs, Some excellent scientific television programs success factors, and as a reference for our science and education television programs to make some suggestions.