奥运会作为全球几十亿人口的集体狂欢,是面向全球市场的商家们四年一度的重要营销战场。对于企业来说,成为奥运会的顶级赞助商,不仅是一种荣誉,更是占据市场先机、扩大市场份额、获得巨大利润回报的平台。在北京奥运倒计时迈进一周年之际,各个奥运会合作伙伴的奥运营销计划也进入了紧张的实战阶段。 As a collective carnival for billions of people around the world, the Olympic Games is a major annual marketing battleground for merchants in the global market. For enterprises, becoming the top sponsor of the Olympic Games is not only an honor, but also a market that takes the lead in the market, expands market share and obtains huge profit return. On the first anniversary of the countdown to the Beijing Olympic Games, the Olympic marketing plans of various Olympic partners have also entered a tense stage of actual combat.