论文部分内容阅读
每年的315消费者权益日都会让消费者对产品质量和售后服务的关注度升温,并集中爆发对此的不满意。“315”是全民捍卫自身权益的日子,更是商家接受诚信经营和服务质量大考的时刻。“客户满意”从来都不是一个新名词,美国客户满意度指数创始人科罗思·费耐尔博士曾解释道:“之所以这个词会被频繁提起,是因为满意的客户是企业的一种真实无形的经济资产,而让客户满意的真相,无非就是质量和服务”。对于企业来说要想做到客户满意并非一日之功,各行各
Each year, 315 consumer rights day will allow consumers to focus on product quality and after-sales service warming, and focus on the outbreak of dissatisfaction. “315 ” is the day when the whole nation defends one’s own rights and interests, it is the moment when the merchant accepts the credit management and the service quality big test. “Customer Satisfaction ” has never been a new term. Dr. Coros Farnier, founder of the US Customer Satisfaction Index, once explained: “The term is frequently mentioned because the satisfied customer is the enterprise A true and intangible economic assets, and the truth to customer satisfaction, nothing more than quality and service ”. For businesses to achieve customer satisfaction is not a single day, all walks of life