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近年来我国滨海旅游发展势头良好,过夜游客不断增多,有关滨海旅游的研究成果大幅增多。但目前国内对滨海旅游的研究主要集中在滨海旅游开发、规划及可持续发展方面,对过夜游客满意度的研究偏少,尤其是对国庆“黄金周”过夜游客的研究则更少。本文通过对2015年国庆“黄金周”到三亚滨海旅游过夜游客的满意度评价进行分析研究,为三亚滨海旅游发展和旅游业转型升级提供科学依据。
In recent years, the development of coastal tourism in our country has enjoyed a good momentum with an increasing number of overnight tourists. The research results on coastal tourism have increased substantially. However, at present, the research on coastal tourism in China mainly focuses on the tourism development, planning and sustainable development in the coastal areas. There are few studies on the satisfaction of overnight tourists, especially the research on overnight tourists during the National Day Golden Week. This article analyzes and studies the satisfaction of tourists from the “Golden Week” to the overnight tourists of the coastal city of Sanya in the year of 2015, which provides a scientific basis for the tourism development in Sanya and the transformation and upgrading of tourism industry.