一、品牌定位应从企业的核心能力入手 现代企业的竞争,很大程度上表现为品牌的竞争,并且随着经济全球化的发展和知识经济的到来,品牌竞争大有愈演愈烈之势。企业加强品牌管理无疑具有更加重要的意 First, the brand positioning should start from the core competencies of enterprises competition of modern enterprises, largely manifested in the brand competition, and with the advent of economic globalization and the advent of a knowledge-based economy, brand competition has greatly intensified the trend. Enterprises to strengthen brand management undoubtedly has more important meaning