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工业社会条件下官僚制组织以其高效、稳定的组织结构特征成为最普遍的组织形式,在其产生初期注重的是组织内部的发展,通过强化自身的方式来规避环境的外来影响。但是在后工业社会条件下,随着社会环境的变化,尤其是网络公共舆论的不可控制性和不确定性使它原来的通过强化自身的方式来规避环境的外来影响已不能适应对社会的管理。所以当代社会条件下,官僚制组织如何去管理网络公共舆论就成为其当代困境。针对这种困境,官僚制组织必须以开放的姿态去应对、以合作的方式来从事管理。
Under the conditions of industrial society, the bureaucratic organization has become the most common form of organization with its efficient and stable organizational structure. At the initial stage of its formation, the bureaucratic organization focused on the development of the organization and avoided the external influence of the environment by strengthening its own methods. However, under the conditions of post-industrial society, with the social environment changes, especially the uncontrollable and uncertainty of public opinion on the Internet, its original external influence of circumventing the environment by strengthening its own methods can not adapt to the management of the society . Therefore, under the current social conditions, how bureaucratic organizations manage online public opinion has become its contemporary dilemma. In response to this dilemma, bureaucratic organizations must adopt an open attitude to deal with and work together in a cooperative manner.