2017年3月17日,壳牌喜力“超凡表现不惧向前”品牌活动在上海全球首发。壳牌通过一系列精彩绝伦的视频,探究人们热爱驾驶的原因,聚焦壳牌极净超凡喜力全合成机油如何帮助驾驶者消除驾驶阻碍,激发驾驶乐趣。本次发布会向中国广大消费者传递了壳牌喜力的全新品牌精神,彰显了百年壳牌对中国市场的长远承诺与践行。 March 17, 2017, Shell Heineken “extraordinary performance without fear ” brand activities in Shanghai world debut. Shell explores why people are passionate about driving through a series of fantastic videos focusing on how Shell Extreme Ultra Heineken Fully Synthetic Engine Oil helps drivers overcome driving hurdles and inspire driving pleasure. This conference passed the new brand spirit of Shell Heine to consumers in China and demonstrated the long-term commitment and practice of the century-old Shell to the Chinese market.