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农产品与人们的日常生活息息相关,但在传统营销模式下,农产品在价格、种类、储存等多方面都存在着一些问题和缺陷,导致生产者的效益得不到保障,消费者的需求也难以得到满足,这就需要加强对营销模式和策略的改进。本文分析了“农校对接”和农产品营销,以及“农校对接”模式下的农产品营销策略,这对加快我国农业发展具有重要的意义和作用。
Agricultural products are closely related to people’s daily life. However, under the traditional marketing mode, there are some problems and defects in prices, types, storage and other aspects of agricultural products. As a result, the benefit of producers can not be guaranteed and the demand of consumers can hardly be obtained Satisfaction, which requires strengthening the marketing model and strategy improvements. This paper analyzes the marketing strategies of agricultural products under the mode of “docking of rural schools” and the marketing of agricultural products, as well as the mode of “docking with schools in rural schools”, which has an important meaning and effect on accelerating the development of agriculture in our country.