论文部分内容阅读
本文围绕如何打造清远桃花源风景区品牌这个主题,从开发桃花源风景区的品牌价值在于它的特色路、湖、食宿(溶洞)和对这个品牌进行营销以增强她的品牌效应两个方面论述要打造品牌优势必须立足自身特性进行创新性的价值挖掘和多种手段的营销。
This article focuses on how to build the brand of Qingyuan Peach Blossom Spring Scenic Area. From the point of view of developing the brand value of the scenic spot of Peach Blossom Spring lies in its characteristic road, lake, accommodation (cave) and marketing of the brand to enhance her brand effect To create a brand advantage must be based on its own characteristics of innovative value-mining and marketing a variety of means.