军工企业新媒体建设背景由于行业特有的原因,军工企业受计划经济体制和保密惯性思维的影响,长期以来,生存在一个相对封闭的环境中,无论是企业宣传还是品牌营销都与大众有着一定的距离,企业与外界沟通渠道较少,外界了解企业的窗口也很小。但随着中央把军民融合发展上升为国家战略,军工企业的技术、产品都面临着激烈的市场竞争。 Background of New Media Construction in Military Industrial Enterprises Due to the peculiar reasons of the industry, the military industrial enterprises have long been living in a relatively closed environment under the influence of the planned economic system and the inertia of confidential thinking. Both the publicity and the brand marketing of military enterprises have a certain Distance, fewer channels of communication with the outside world, the outside world to understand the business window is also small. However, as the Central Government raised the integration of civilians and civilians into a national strategy, the technology and products of military enterprises are facing fierce market competition.