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设计通过创新和美的诉求,创造出符合大众生活和审美需求的物质商品。经济的高速发展带来的过剩生活消费品,正通过商业设计手段刺激和拉动大众消费。设计被非常有效地拉入到商业流程之中,设计师对商业利益妥协,成为商业竞争中的策略手段和工具。设计的商业属性以及附庸于商业利益之上的伪善面呈现出来。市场功利性的设计创新导致产品快速换代后的过剩与成本的增加。设计策略更加速了消费者购买欲望的生成,并导致了大众超前消费。设计师对此所应承担的社会责任、设计的伦理性现象等问题应该受到关注。
Designed through the demands of innovation and beauty, the design creates material goods that meet the needs of the general public and the aesthetic. Excessive consumer goods brought by the rapid economic development are stimulating and stimulating public spending through commercial design. Design is drawn very effectively into business processes, designers compromise business interests and become strategic tools and tools in business competition. The commercial attributes of the design, along with the hypocrisy above the commercial interest, emerge. Market utilitarian design innovation led to the rapid replacement of the product after the excess and cost increases. Design strategy has accelerated the generation of consumer buying desire, and led to the public ahead of consumption. Designers should pay attention to social responsibility and ethical design issues.