化妆品市场销售的总体概况作为特殊生活用品的化妆品,在中国改革开放以后悄然进入消费者的日常生活,现在回顾这将近30年的变化,早已是天翻地覆的感觉。从简单匮乏的产品(蛤蜊油、雪花膏、洗发膏)时期已经跨入了极大丰富的品牌时代,目前国内的百货业经营的化妆品同国外同业相比几乎看不到差别。这个过程体现了消费者因生活改善逐步超越了最基 Cosmetics Market Overview As a special daily necessities cosmetics, quietly enter the daily life of consumers in China after the reform and opening up, now reviewed this nearly 30 years of change, has long been the feeling of turning around. From the era of simple deprivation products (clam oil, cream, shampoo) has entered a very rich brand era, the current domestic department store cosmetics almost no difference compared with their foreign counterparts. This process shows that consumers gradually surpass the most basic because of their life improvement