移动互联网正潜移默化地融入我们的社会和生活,改变我们的生活方式。人们的传统阅读时间已经被现代生活的快节奏打散,使得阅读在现代人的生活中显得力不从心,而移动阅读恰恰可以充分挖掘传统阅读无法覆盖的碎片时间,使人们的时间得以有效利用。我们认为营销不能陷入追求单一新鲜技术和简单地跟风,各种营销媒体都有它的优势劣势,应该是组合拳。因此,作为机械工业出版社专门从事汽车图书出版的分社,汽车分社坚持按照产品分类、做准营销的工作方针,细分读者,深挖 Mobile Internet is subtly into our society and life, changing our way of life. People’s traditional reading time has been broken up by the fast-paced modern life, making the reading in the modern life seem overwhelmed, while mobile reading can fully tap the traditional reading time can not be covered fragments, so that people can effectively use the time. We believe that marketing can not fall into the pursuit of a single fresh technology and simply follow suit, all kinds of marketing media has its advantages and disadvantages, it should be a combination of punches. Therefore, as a mechanical industry publishing house specialized in car book publishing branch, car branch adhere to the product classification, quasi-marketing approach to work, break down readers, dig deep