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传媒是知识型企业,知识资本是传媒企业的核心能力要素。知识资本存量的大小决定传媒核心竞争力的强弱。学习型组织是智力经营型组织。通过组织学习与知识管理,学习型组织可以有效地积累、运作并整合组织的知识资本。建设学习型组织,是当今传媒企业建构核心竞争力的有效措施。
The media is a knowledge-based enterprise, and knowledge-based capital is a core competence element of media enterprises. The size of the stock of knowledge capital determines the strength of the core competitiveness of the media. Learning organizations are intellectual management organizations. Through organizational learning and knowledge management, learning organizations can effectively accumulate, operate and integrate the organization’s intellectual capital. Building a learning organization is an effective measure for constructing the core competitiveness of media enterprises today.