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A Study of Internship Programme Effects on HTM Students’Career Intentions to Join Hospitality Industry in China
【Abstract】The increase world tourism is generating numerous employment opportunities in the hospitality industry in China. However， the top challenge lies in the attraction and retention of skilled and qualified employees to join this industry and the mainland China has encountered with a serious mismatch between supply and demand for personnel. Due to the problem of a great proportion of Chinese Hospitality and Tourism Management （HTM） programme students are not intention to work for this industry after conducting internship programme. Therefore it is important and purposive for this paper to provide a value conceptual model that predicting the effects of internship programme on HTM students’ career intentions to enter the hospitality industry， which is filling the literature gap of hospitality management research in China.
【Key words】Career Intention; Hospitality Industry; Internship Programme
【作者簡介】张慧（1985-），女，汉族，宁夏银川人，北方民族大学管理学院，讲师，博士，研究方向：旅游管理实践教学与就业决策研究。
1. Introduction
The increase world tourism is generating numerous employment opportunities in the hospitality industry in China. To illustrate， the statistics from the China National Tourism Administration （2015）， in 2014 there were 565 universities with Hospitality and Tourism Management （HTM） programme， which recruited 53，386 bachelor and 45，353 vocational students. However， not only does this number fail to meet the stated demand for hotel management professionals and staff， but a proportion of the graduates for whom the HTM programme were set up decide not to work in this industry （Brown et al.， 2014; Felicen et al.， 2014）. Moreover， according to some prior studies， the tourism and hospitality industry appears not to the top career choice by HTM graduates. It is therefore important for the university and industry collaboration to come up with strategies to employ for attraction and retention of HTM graduates and form a promising industry. Thus， this research investigates the internship programme roles in influencing students’ career intentions to stay in the hospitality industry in China.
2. HTM Students’ Career Intentions
Mainland China as the research context is important because of the scarcity of studies conducted within its hospitality and tourism industry. The first reason for Choosing China as the research context， as most of studies regarding internship programme in the field of hotel in the Western context is rich （Abdullah et al.， 2015; Bao
【Abstract】The increase world tourism is generating numerous employment opportunities in the hospitality industry in China. However， the top challenge lies in the attraction and retention of skilled and qualified employees to join this industry and the mainland China has encountered with a serious mismatch between supply and demand for personnel. Due to the problem of a great proportion of Chinese Hospitality and Tourism Management （HTM） programme students are not intention to work for this industry after conducting internship programme. Therefore it is important and purposive for this paper to provide a value conceptual model that predicting the effects of internship programme on HTM students’ career intentions to enter the hospitality industry， which is filling the literature gap of hospitality management research in China.
【Key words】Career Intention; Hospitality Industry; Internship Programme
【作者簡介】张慧（1985-），女，汉族，宁夏银川人，北方民族大学管理学院，讲师，博士，研究方向：旅游管理实践教学与就业决策研究。
1. Introduction
The increase world tourism is generating numerous employment opportunities in the hospitality industry in China. To illustrate， the statistics from the China National Tourism Administration （2015）， in 2014 there were 565 universities with Hospitality and Tourism Management （HTM） programme， which recruited 53，386 bachelor and 45，353 vocational students. However， not only does this number fail to meet the stated demand for hotel management professionals and staff， but a proportion of the graduates for whom the HTM programme were set up decide not to work in this industry （Brown et al.， 2014; Felicen et al.， 2014）. Moreover， according to some prior studies， the tourism and hospitality industry appears not to the top career choice by HTM graduates. It is therefore important for the university and industry collaboration to come up with strategies to employ for attraction and retention of HTM graduates and form a promising industry. Thus， this research investigates the internship programme roles in influencing students’ career intentions to stay in the hospitality industry in China.
2. HTM Students’ Career Intentions
Mainland China as the research context is important because of the scarcity of studies conducted within its hospitality and tourism industry. The first reason for Choosing China as the research context， as most of studies regarding internship programme in the field of hotel in the Western context is rich （Abdullah et al.， 2015; Bao