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一、市场平估原则。所谓市场平估,就是用小于1的系数修正产品市场预测值和平滑市场曲线。项目评估与投产存在时间差,项目处在产品市场导入期是较佳时间。产品能否成其为产品,必须经过市场检验。成功的产品被消费者接收的程度、时间不一样,所以评估要估计市场风险,延长市场导入、成长、成熟时间。项目处在市场成长期是较好时间。预测产品市场成长到成熟的时间过程要留有余地,如果用成熟期的市场预测未来销售,会遇到流通环节堵塞生产的问题。项目处在市场成熟期比较难以把握。在市场经济条件下,利益趋动资金流动,会出现相同项目大批量上,群雄竞争,市场
First, the principle of market assessment. The so-called market appraisal is to use a coefficient less than 1 to correct the product market forecast value and smooth the market curve. There is a time difference between project evaluation and production, and the introduction of the project in the product market is a better time. Whether a product can be a product or not must be tested in the market. The degree and time that successful products are received by consumers are different. Therefore, the assessment needs to estimate market risks and extend the time for market introduction, growth, and maturity. It is a good time for the project to grow in the market. Predict the maturity of the product market to leave room for maturity, if you use the mature market to predict future sales, you will encounter circulation problems that block production. The project office is more difficult to grasp during the mature period of the market. Under the conditions of a market economy, interest will mobilize capital and there will be large quantities of the same projects.