论文部分内容阅读
4月26日,专业经销各种品牌手机的新型网上商城(www.lnetcn.tom——移网通)开通,用户不仅能在网上以不同方式查询手机、配件,详细浏览所选手机的款式和主要性能,并进行交易。用户在享受到移网通对消费者的个性化设计的页面的同时,还可得到大量的信息和重要新闻。移网通最大的特性在于其对于消费者的个性化设计。不同消费者登录时所接收的广告信息不相同,收到的资料也不相同。由于广告只针对符合条件的消费者,使得广告的宣传更有针对性。移网通所采用的页面设置软件采用的是 BroadVision 软件——能为企业提供 One-To-One 个性化电子化服务产品,这也是国内第一家采用BroadVision 软件的零售网站。
On April 26, a new online mall (www.lnetcn.tom-- Netcom) specialized in distributing various brand mobile phones was launched. Users not only can inquire the mobile phones and accessories in different ways online, but also browse the styles and main Performance, and trading. Users enjoy the Netcom pass to the consumer’s personalized design of the page, but also get a lot of information and important news. The biggest feature of China Netcom is its personalized design for consumers. The information received by different consumers when they log in is not the same, and the information they receive is not the same. Because advertising only for eligible consumers, making advertising more targeted. China Netcom used page setup software is BroadVision software - can provide enterprises with One-To-One personalized electronic service products, which is also the first retail site using BroadVision software.