大家都在寻找互联网时代的灵丹妙药。而由此引出的问题是,互联网时代,品牌到底应该如何建设?互联网思维到底是什么思维?最近几个月,接触了很多传统企业,这些传统企业中,有的是在一个传统行业中挣到钱,开始进军一个新行业;有的是过去的产品发展遇到瓶颈,在做新产品;还有的则刚刚创业。有意思的是,这些企业者都或多或少在研究和关注“互联网思维”。通常说起小米、雕爷、黄太吉等如何成功时,羡慕的同时也希望自己能成为某领域的小米、某领域的雕爷……甚至有个做米粉的企业托人来问我,能不能帮忙给策划出个“雕爷”来……互联网正在让很多传统企业感到诚 Everyone is looking for a miracle cure for the Internet age. However, the question that arises from this is that in the Internet age how should the brand be built? What are the thoughts on Internet thinking? In recent months, many traditional enterprises have been exposed. Some of these traditional enterprises make money in a traditional industry, Start to enter a new industry; some are encountered bottlenecks in the development of the past products, doing new products; others just start a business. Interestingly, these entrepreneurs are more or less researching and focusing on “Internet thinking.” Usually talking about how the success of millet, carving Lord, Huang Taiji, envy at the same time also hope that they can become a field of millet, a field of carving Yeh ... ... there is even a business to do rice noodle to ask me, can not Help to plan out a “carving Lord” ... ... The Internet is making a lot of traditional enterprises feel sincere