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汉字是中国文化的载体,在经由无数的数月、不同的文化以及社会上的习俗而形成,已经成为了民族的形象以及情感的象征。同时也是平面艺术的重要组成部分。现代的平面广告设计师将汉字赋予了一定的现实意义,满足现代的设计需求、时代的需要以及民族的特征,更加满足了现代人们生活、工作以及学习的物质以及精神的需求,在本文中主要介绍了汉字在平面设计中运用,为以后的平面设计提供一些帮助和一些理论基础。
Chinese characters, the carrier of Chinese culture, formed through countless months, different cultures and social customs, have become the symbols of nationalities and emotions. It is also an important part of graphic art. Modern print ads designers give Chinese characters a certain realistic meaning, meet the needs of modern design, the needs of the times and the characteristics of the nation, more satisfying the material and spiritual needs of modern people living, working and learning. In this paper, Introduced the use of Chinese characters in graphic design, to provide some help and some theoretical basis for the later graphic design.