公共关系,是指社会组织为了实现本组织的特定目标,通过一定的媒介和方式与它相关的公众所结成的一种社会关系。这种社会关系带有明显的“公众性”,它是组织与公众之间的互助。它与人际关系既有联系又有区别,两者是不同层次上的社会交往。公共关系的实质和主要职能,以及人们操纵、运用公共关系的目的,都是为了协调组织与 Public relations refers to the social relations that social organizations form with the public to which they relate through certain media and methods in order to achieve the specific goals of the Organization. This kind of social relations has obvious “public nature”, which is the mutual aid between the organization and the public. It has both the connection and the difference with the interpersonal relationship, which are the social interaction at different levels. The essence and main functions of public relations as well as the purpose of people’s manipulation and use of public relations are to coordinate the organization and