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对儿童来说,阅读优秀的少儿杂志和优秀的图书,都会受益匪浅。杂志比其他读物更具有时代特征,少儿杂志承载着教育儿童、开阔视野、培养兴趣等希望。随着社会的快速发展,以往的少儿杂志发展模式已不再适应,少儿杂志需要转变市场思路,自主创造有特色、有意义又十分有趣的杂志内容。如此发展才会受到孩子们的追捧和家长们的青睐。本文通过案例分析法,主要介绍少儿杂志转换市场思路的必要性以及少儿杂志坚持以内容为中心的方法。
For children, reading good children’s magazines and excellent books will benefit a lot. Magazines are more epoch-making than other books, and children’s magazines carry hopes of educating children, broadening their horizons and cultivating their interests. With the rapid development of society, the development model of children’s magazine in the past has been no longer adapted. Children’s magazine needs to change market ideas and independently create unique, meaningful and interesting magazine content. Such development will be sought after by children and parents of all ages. This article through the case analysis method, mainly introduces the necessity of changing children’s magazines market thinking and children magazine adhere to content-centric method.