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近年来,由于受到经济全球化、旅游需求持续增长、电子化经营以及旅游市场进一步细分等一系列全球变化影响,我国旅游企业正在面对着前所未有的冲击。面对这一系列的变化,西安中国国际旅行社应该认清形势,迎难而上,抓住机遇,制定合理的经营策略。注重强化旅行社品牌、实行网络化战略,注重研发新产品、建立现代化企业制度等,从而使企业得到充实和长久的发展。
In recent years, due to a series of global changes, such as economic globalization, continuous growth of tourism demand, electronic management and further breakdown in the tourism market, China’s tourism enterprises are facing an unprecedented impact. Faced with this series of changes, Xi’an China International Travel Service should recognize the situation, meet difficulties and seize the opportunity to develop a reasonable business strategy. Focus on strengthening the brand of travel agencies, the implementation of network strategy, focus on research and development of new products, establish a modern enterprise system, so that enterprises have been substantial and long-term development.