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在南宁举办的’93科技图书订货会上,我社参展图书289种,其中定价20元以下的订出17341册,码洋13万元;其中定价20元以上的订出2509册,码洋10万元。两者的订数比是7:1,码洋比是1.3:1。无订数图书99种,占34.3％。按照订单分类,其中无订数率最低的中医药类图书,为5.5％;无订数率最高的是军事医学类图书,为100％;其次是工具类图书,无订数率为66.7％。透过这些数字使我们认识到,在社会主义市场经济条件下,医药卫生图书出版单位只有冲破传统出版、经营模式的束缚,才能生产适销对路的图书,才能获得较好的社会效益和经济效益。下面是我们的分析与思考。一、对医药卫生图书市场的分析中央对出版社出书范围放开以后,过去所谓的专业出版社的界限将会逐渐冲淡,跨专业
At the ’93 Science and Technology Books Ordering Conference held in Nanning, our company exhibited 289 kinds of books, of which 17,341 volumes were set under the price of 20 yuan and 130,000 yuan respectively. Among them, there were 2,509 books priced over 20 yuan and 100,000 yuan . The ratio between the two is 7: 1, yo yo ratio is 1.3: 1. There are 99 kinds of books without reservation, accounting for 34.3%. According to the order classification, among them, there was no book of traditional Chinese medicine with the lowest rate of bookings, accounting for 5.5%. The highest rate for non-booked books was military medical books, with 100%; followed by tool books, with no book rate of 66.7%. Through these figures, we have come to realize that under the conditions of a socialist market economy, pharmaceutical and health publishing houses can only produce books that are marketable if they break the shackles of traditional publishing and business models, so as to obtain better social and economic benefits . Here is our analysis and thinking. First, the analysis of the market for medical and health books After the Central Publishing House released a range of books, the boundaries of the so-called professional publishing house will gradually dilute, cross-disciplinary