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看完本期封面文章,唤起我对一代市场营销理念的记忆。所谓提高“品牌黏度”的说法,我18年前在西方读大学的时候就有了精准的理论,即提供超顾客期待值服务。随着信息社会与信息科技的发展,我们所面对的市场竞争越来越激烈,市场中的“各种噪音”也越来越嘈杂,所以市场营销的难度也越来越大,市场营销人也更加迷惘。但是无论社会怎样发展,商业与人性的本质与精髓并没有变。变化的是什么呢?
After reading this cover article, evoking my memory of a generation of marketing ideas. The so-called increase “brand viscosity ” argument, I 18 years ago in the West when the university has a precise theory, that is, to provide ultra customer expectations value service. With the development of information society and information technology, the market competition we face is more and more fierce, and the “noise” in the market is more and more noisy. Therefore, the marketing is more and more difficult. The market Marketing people are more confused. But no matter how society develops, the essence and essence of business and humanity have not changed. What is changing?