我国体育用品行业经过几十年的发展,凭借国内丰富的劳动力资源、巨大的潜在市场和各项优惠政策,从小到大、从仿制到创新、从计划到市场、从封闭的自给自足到走向国际市场,取得了令人瞩目的成绩,引起了境外业界人士的普遍关注。特别是成功申办2008年北京奥运会后,体育产业经济成为中国经济发展的一个新的增长点,这使得中国的体育用品市场迎来了一个新的高潮。然而,对中国体育用品业来说,经济全球化同样是一柄双刃剑。一方面,在经济全球化 After several decades of development, China’s sporting goods industry has benefited from its abundant labor resources, huge potential market and various preferential policies, from small to large, from imitation to innovation, from planning to market, from closed self-sufficiency to internationalization. The market has achieved remarkable results and attracted widespread attention from overseas industry professionals. In particular, after successfully bidding for the 2008 Beijing Olympic Games, the sports industry economy has become a new growth point for China’s economic development, which has ushered in a new upsurge for China’s sporting goods market. However, for China’s sporting goods industry, economic globalization is also a double-edged sword. On the one hand, in the economic globalization